We do internet marketing
Internet marketing is what we do. This sweeping term covers a range of disciplines from building outstanding websites to executing successful search marketing campaigns.
But the key is to get the internet marketing mix right for the individual business. Each business or organisation will have its own unique needs, and there is no one-size-fits-all website or internet marketing solution.
Outplay Media will begin every project by sitting down with the customer and establishing the business needs. From this base we can then make recommendations about website design, search marketing, online PR, and so on.
Just like all other areas of marketing, internet marketing is chiefly concerned with meeting the needs of customers in order to satisfy business objectives. In our wide experience - from local business to blue chip - internet marketing is all about achieving some combination of three strategic objectives:
- Build trust. Establishing credibility is a key objective for any business' internet presence: it must look the part, be up-to-date and accurate, be easy to navigate, and all the rest.
- Increase sales. Generating genuinely new leads or sales from the internet, e.g. from search engines or display advertising.
- Improve communications. The internet offers a great opportunity for communication with customers, e.g. online PR, e-newsletters, online access to databases, and so on.
If you think you could be doing better on the web, please don't hesitate to get in touch to discuss your needs.
Every business will have its own unique requirements (its own internet marketing mix), which usually include a website, but nearly always extend other areas of the web - notably search engines.
